We Really Produce More Exposure Than Realtor.ca?

Slap a sign on the lawn and get it on the MLS, and then… profit!
Well… not quite, especially when my team’s advertising gets you more exposure than realtor.ca

Why Exposure Matters in Real Estate

In today’s competitive real estate market, exposure is everything. And I mean everything. Getting your property seen by the right people (and a lot of them) is the key to getting the best offers. But here’s the thing: relying solely on Realtor.ca isn’t enough anymore. Sure, it’s a great tool, but when you’re trying to maximize your home’s exposure, you need a multi-pronged approach. That’s where we come in.

You can’t rely on the drive-bys to see your sign, or those that casually browse realtor.ca in order to get your house sold. Your realtor needs to be actively marketing your property on all platforms possible, and the focus should be online exposure.

Breaking Down the Numbers

Realtor.ca is a popular platform—no arguments there. But the problem is, it’s mostly passive exposure. Potential buyers have to seek out listings, often sorting through hundreds of options. On the other hand, our approach actively puts your property in front of people who didn’t even know they were looking.

We’ve crunched the numbers: our boosted social media ads, targeted campaigns, and retargeting strategies consistently result in three to five times more visibility than a listing solely on Realtor.ca. That’s not just a guess; it’s backed by metrics we track for every property.

The one major thing I’ve noticed is that our online ads are seen as much as 3-5 times the amount in comparison to the reach on the realtor.ca website.

The Power of Digital Advertising

Here’s what we do differently:

Video Content: Whether it’s walkthroughs or drone footage, our videos grab attention—even showing up as ads on platforms like YouTube.

Boosted Social Media Ads: Platforms like Facebook, Instagram, and even TikTok are goldmines for connecting with buyers. We create eye-catching ads to showcase your property and ensure it reaches the right audience.

Targeted Marketing: Using demographic and behavioural data, we zero in on buyers most likely to be interested in your property.

Retargeting Campaigns: Ever searched for something online and started seeing ads for it everywhere? That’s retargeting, and we use it to make sure potential buyers keep your property top of mind.

I check my listing numbers all the time. Religiously.
It’s not a vanity thing either, I want to find trends and see what ads and posts are performing the best, and then doubling down on those strategies for future listings, as well as listings that we currently have live on the market.

Why Realtor.ca Alone Isn’t Enough

Let’s be real: the days of relying solely on MLS and lawn signs are long gone. Sure, Realtor.ca gets eyeballs, but it’s limited to those actively searching. What about everyone else? With traditional print media like newspapers losing subscribers, we’ve shifted focus to the digital realm, where the majority of today’s buyers spend their time.

The one major thing I’ve noticed is that our online ads are seen as much as 3-5 times the amount in comparison to the reach on the realtor.ca website. That’s right, one of the country’s biggest platforms for buyers to view properties online is being outperformed by our own advertising team.

The moment the neighbours’ kids start recognizing me in between Coco Melon episodes is the moment I know my team is doing something right.

How We Take It Further

We don’t just list your home; we make it unmissable. Our team analyses metrics constantly, tweaking campaigns to get even better results. Whether it’s geotargeting ads for local buyers or expanding the reach to GTA house-hunters, we’re always one step ahead.

By staying on top of the latest online advertising methods I can make sure I’m doing everything possible to sell your home. You might even see one of my listing videos appear as an ad in between some YouTube content that you are watching. The moment the neighbours’ kids start recognizing me in between Coco Melon episodes is the moment I know my team is doing something right.

Ready to Sell? Let’s Talk

Your home deserves more than just a spot on a website. It deserves a spotlight. If you’re ready to take your property’s exposure to the next level then you need to align yourself with a realtor that knows their online marketing inside and out. When you make that connection you can almost guarantee that you will have the exposure necessary to get the highest price possible for your home.

This is the part where you call me to kick start the marketing plan to sell your home:

Please enable JavaScript in your browser to complete this form.

First Name *

Last Name *

Email *

Phone

What is your current buy/sell situation?

Let's Connect!